Hi, My name is Alexa. Welcome to happy Art Friend!

This is a collection of the projects, ideas, and experiences that have shaped my journey in communication, marketing, event coordination, and creative work. From research and media planning to social media campaigns and personal passion projects, each piece reflects something I've learned along the way. Thanks for stopping by!

Content Creation

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Media Planning

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Event Coordination

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Marketing Research

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Content Creation · Media Planning · Event Coordination · Marketing Research ·

Education

  • Past.

    I graduated from Citrus Community College in 2023 with an Associate of Arts in Visual Arts and an Associate Degree for Transfer in Communication Studies. It was during my time there that I discovered my passion for public speaking and communication, inspiring me to continue my education and pursue a bachelor's degree in Communication.

  • Present.

    I graduated cum laude from California State University, Los Angeles with a Bachelor of Arts in Communication Studies, with an emphasis in Advertising and Public Relations. My final capstone project brought together everything I had learned throughout my degree. Working alongside a team, I helped develop a comprehensive social media campaign for a community-focused microbrewery in Massachusetts, conducting research, contributing to media strategy, and creating campaign recommendations tailored to the client's goals. You can explore the project in the Portfolio section.

  • Future.

    My experience at Cal State LA was incredibly rewarding and solidified my passion for communication. Inspired by the guidance and encouragement of my professors, I decided to continue my academic journey by pursuing a master's degree in Communication Studies. I am excited to begin classes this fall and continue growing as a communicator, researcher, and lifelong learner.

Experience

Media Planner Intern

  • Develop and execute a strategic media plan for a marketing campaign across digital platforms.

  • Conduct consumer research to identify target audience behaviors and inform media strategy.

  • Research and analyze emerging media trends to deliver data-driven recommendations for campaign planning.

  • Evaluate budget allocation options to assist in optimizing client media spend across platforms.

Golden Eagle Marketing

California State University, Los Angeles

Jan 2026 to May 2026

  • Coordinated all on-site event logistics, ensuring seamless execution from setup through breakdown.

  • Served as the primary point of contact for clients, vendors, and venue staff during events.

  • Directed setup and décor according to client specifications and event layouts.

  • Resolved guest concerns and unexpected issues quickly while maintaining a positive guest experience.

On-Site Event Coordinator

Shotgun Promotions

Los Angeles, California

Sept 2021 to Dec 2025

  • Handled high-volume guest calls and in-person inquiries, representing the property with professionalism and clear communication.

  • Performed administrative tasks including check-in and check-out processing, reservation management, and record-keeping.

  • Managed competing priorities and multitasked effectively across front desk responsibilities during peak hours.

  • Troubleshot front desk IT and system issues to minimize disruptions to guest experience.

Front Desk Agent

Le Méridien

Arcadia, California

Mar 2023 to July 2023